I will design and subtly reinvent classic pieces into more contemporary and urban garments. I will design based on men's models and patterns for a unisex and diverse audience. Azabala is a unisex outerwear brand and my personal project, the result of a professional career in the fashion world and a vital passion for design and the artisanal process. After years working in the design, production, and marketing of garments, I had always envisioned creating a brand of trench coats, jackets, and coats. However, it wasn't until last year, when I enrolled at ESDI in Barcelona to complete my degree, that the idea began to take shape. While searching for a topic for my Final Year Project, I was clear that I wanted it to be related to my life experience. That's how I found the perfect connection between London, the city where I lived for 12 years, and Bilbao, my current home. Two territories intertwined by history, where the English Industrial Revolution had a direct link with the industrialization of Biscay. Industrial and cultural ties in which the influence of English tailoring has left its mark on the dress of Bilbao residents to this day. It was at that moment that everything made sense: to create a brand of casual, urban, and contemporary clothing, while crafting each garment with the care and precision of a tailor, taking care of every detail and finish.

This story begins in Bilbao, in March 2025, and I draw inspiration from the rich local tradition of bespoke tailoring and adapt it to a new generation of customers. At Azabala, I create outerwear that tells stories, that adapt to each person, and that stand out for their attention to detail. The trench coat, an iconic garment of the Basque climate, is the signature piece, and from it, new customizable designs are born, conceived to create a unique, emotional bond with the wearer. Azabala is born from a personal story and a local tradition, looking to the future with a clear proposition: timeless design, customization, honesty, and simplicity.

Amaia Zabala